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Dec
11

[WATCH] : Boy George Opens Radio 10 – Brisbane, Australia

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Rating: 4

In an effort to compete with the superior sounding FM music stations, the Australian government introduced AM stereo. Many capital city music stations on the AM band began broadcasting in AM stereo from January 1 1984. There was only one problem…new AM stereo receivers were expensive, and most models were made for cars. Only the high end domestic models sounded any good. The marketing was rather low key also. Secondly, the FM stations were rapidly increasing in popularity. The first commercial FM stations around Australia went to air around mid 1980. Within a few years they dominated the market, with FM 104 (later Triple M) in Brisbane peaking at a massive 35 share in 1985. A figure never achieved by any station since. Legendary Brisbane powerhouse Top 40 AM station 4IP became Radio 10 in 1982 and invested heavily in new state of the art studios and relocated to a new building on Corronation Drive in early 1984. In fact they spent so much they even had the studio desk and cart machines customised in blue which can be seen in the video. Culture Club began their fist Australian tour in July 1984 at the peak of their success. Boy Georges first official duty was to open the new Radio 10 studios. It was quite a big event. However, despite mostly owing the teen market, they could never compete with the giant that was FM 104, whose positioning statement was ‘Rock In Stereo’. In another effort to slow down 104, Radio 10 became Stereo 10 in 1985. It didn’t work. By 1988, Stereo

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